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LV NUTRITIONAL PRODUCTS (PTY) LTD

Privacy Policy

www.lvnutrition.co.za

Effective Date: April 2025  |  Last Updated: April 2026

 

1. Introduction

LV Nutritional Products (“we”, “us”, or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at www.lvnutrition.co.za and purchase our products.

We comply with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) of South Africa. By using our website, you acknowledge that you have read and understood this Privacy Policy.

 

2. Who We Are

LV Nutritional Products (Pty) Ltd (Registration No. 2013/122573/03) is a South African business that manufactures and sells nutritional and wellness products. Our registered address is 15 Leibenberg Road, Eastleigh, Edenvale, 1610. We are the Responsible Party as defined under POPIA for the processing of your personal information.

For any privacy-related enquiries, you may contact us at:

 

3. Information We Collect

3.1  Information You Provide Directly

When you create an account, place an order, or contact us, we may collect:

  • Full name
  • Email address
  • Physical delivery address
  • Phone number
  • Payment information (processed securely through our payment provider — we do not store card details)
  • Health-related information you voluntarily provide when enquiring about products or booking a Full Body Scan
  • Messages and communications submitted via our contact form

3.2  Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address and approximate location
  • Browser type and version
  • Pages visited, time spent, and clicks
  • Referring website or search term
  • Device and operating system information
  • Cookie data (see Section 8)

 

4. How We Use Your Information

We process your personal information only for lawful purposes and in ways you would reasonably expect, including:

  • Processing and fulfilling your orders and deliveries
  • Creating and managing your account on our website
  • Communicating with you about your orders, queries, or bookings
  • Sending you product updates, promotions, and health information (only if you have opted in)
  • Improving our website, products, and services
  • Preventing fraud and ensuring website security
  • Complying with legal obligations
  • Booking and administering Full Body Scan appointments

 

5. Legal Basis for Processing

Under POPIA, we process your personal information on the following lawful grounds:

  • Contract: Processing is necessary to fulfil your order or service booking.
  • Legitimate Interest: To improve our website and protect our business from fraud.
  • Consent: For marketing communications, where you have explicitly opted in.
  • Legal Obligation: Where required by South African law.

 

6. Sharing Your Information

We respect your privacy and do not sell your personal information to third parties. We may share your information in limited circumstances:

  • Payment Processors: To securely process your payments. These providers are contractually bound to protect your data.
  • Delivery / Courier Partners: To fulfil and ship your orders.
  • IT and Website Service Providers: Who host and maintain our website under strict data protection agreements.
  • Legal Authorities: Where we are required to do so by law, court order, or regulatory requirement.

We require all third parties to respect your personal information and to process it only in accordance with our instructions and applicable law.

 

7. How Long We Keep Your Information

We will retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including:

  • Order records: Retained for a minimum of 5 years for legal and accounting purposes.
  • Account information: Retained for as long as your account is active, or as required by law.
  • Marketing data: Retained until you unsubscribe or withdraw consent.

When your information is no longer required, we will securely delete or anonymise it.

 

8. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience. Cookies help us:

  • Keep you logged into your account
  • Remember items in your shopping cart
  • Understand how visitors use our site (analytics)
  • Personalise content and offers

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website, such as the shopping cart and login functionality.

 

9. Security of Your Information

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, or alteration. These measures include:

  • Secure HTTPS encryption on our website
  • Secure payment processing through trusted payment gateways
  • Restricted access to personal data within our business
  • Regular security assessments of our systems

While we strive to protect your personal information, please be aware that no method of transmission over the internet is 100% secure. We encourage you to take care when sharing personal information online.

 

10. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

  • Right of Access: You may request a copy of the personal information we hold about you.
  • Right to Correction: You may request that we correct any inaccurate or outdated information.
  • Right to Deletion: You may request that we delete your personal information, subject to legal obligations that require us to retain certain records.
  • Right to Object: You may object to the processing of your personal information for direct marketing purposes at any time.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Regulator of South Africa if you believe your rights have been violated.

To exercise any of these rights, please email info@lvnutrition.co.za, call +27 83 748 2230, or use our contact page.

 

11. Information Regulator of South Africa

If you believe we have not handled your personal information in accordance with POPIA, you may contact the Information Regulator of South Africa:

  • Website: www.inforegulator.org.za
  • Email: inforeg@justice.gov.za
  • Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

 

12. Health-Related Information

Some of our services, including the Full Body Scan and customised vitamin consultations, may require you to voluntarily share health-related information. This is considered special personal information under POPIA and is treated with the highest level of care and confidentiality. We will only use this information to provide you with the specific service you have requested and will never share it with third parties without your explicit consent.

 

13. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

 

14. Children’s Privacy

Our products and website are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will promptly delete such information.

 

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Last Updated” date at the top of this document. We encourage you to review this policy periodically.

 

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to reach out to us:

We are committed to resolving any concerns promptly and transparently.